Dr. Marna van der Merwe

Dr. Marna van der Merwe is an Organizational Psychologist and HR Subject Matter Expert at AIHR. She has over 13 years of experience in Human Resources, Organizational Effectiveness, and Strategic Talent Management. She is a researcher, published author, and regular conference speaker on talent management, experience design, and the changing nature of careers. Marna holds a PhD in Organizational Psychology, specifically focusing on talent management and careers in the future of work. She can be reached at marna.dermerwe@aihr.com.

The Four Personas Shaping AI Adoption in HR: Current Realities and Future Priorities

AI / Predictive Analytics / By

Generative AI (GenAI) transforms industries and functions by boosting productivity quality and improving efficiency. Despite widespread enthusiasm, HR professionals are still cautious of these technologies’value and application.1 Our eighteen-month research, surveying over 1,500 HR professionals, reveals four distinct HR personas, each facing unique opportunities and challenges in adopting and leveraging AI. This article explores the […]

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Do we have the courage to evolve HR? Five Priorities to Equip HR for the Future of Work

Workforce & Behavioral Analytics / Workforce Planning / By

Introduction The imperative for HR to adapt to the future is hardly a novel idea. Yet recent developments in generative AI, tightening labor markets, and evolving employee relations have underscored the urgency of repositioning HR for forthcoming challenges. There is broad recognition of the crucial role HR will play in shaping the future of work.

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Chance, Choice, or Craft: How HR is Reconstructing their Careers in the Modern World of Work

Workforce Structures & HR Agility / By

Introduction  HR jobs are projected to grow by 10% by 2030.¹  Since the Covid-19 pandemic, HR job postings have increased 87%.² In addition, with the rise of new roles and responsibilities in HR, such as digital, analytics, and well-being, we see more non-traditional HR career paths and opportunities arise. Unfortunately, we also see that most HR

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